Have the courage to break the industry boundaries

Dare to break industry boundaries?

Many industry has reached a node in the west, its core business in a relatively mature market operations.The industry of the whole life cycle has been walking a path: first, the product development;Second, simplify the production process.

The question is, what will happen after this?Is this really the end of the innovation cycle, or we can be more smarter, a breakthrough?

A lot of new competition from other industries, and because of this development, the boundaries between industries are gradually disappear.Participants are from other areas through new innovations into, subverts the traditional industry market, become the new norm for commercial activities.

Fredrik Hacklin,School of business,The entrepreneurshipprofessorandEnterprise innovation laboratory managing director

Forget your industry!

In order to achieve leapfrog development and enhance its value, the company should forget the traditional innovation mode, explore new business model.For example, we can apply business models in the hospitality industry, such as marriott, DHL logistics companies, such as or bernays cable, etc. The coffee machine?

Successful B2B company shows strong they gradually from product manufacturing, and provide maintenance services, to more complex and experimental business model transformation.

In order to increase their income and conquer new markets, the company should beConsider in other industrial sectors use their business ability and new business models, butAt the same time to keep in mindisAnd need to think carefully about their choice of business.

Such as:Convert this product business software business is a kind of trend, but for most companies, it is not necessarily a good idea.Digital business should be a means to an end - digital itself is not a business.If you don't know what the ending is, there's no way out.Digital business model innovation should not be associated with tool, but should be associated with the company's key strategic issues.

May arise in the development of the digital service, invite eager to expand the risk of new players.Rivals like software companies may enter and demanding important share of the market, so companies need to carefully consider whether they are prepared to deal with this kind of competition.

"Digital business model innovation should not be associated with tool, but should be associated with the company's key strategic issues."Fredrik Hacklin said

A new approach to innovation

inIn the process of doing so, we can not afraid to try new organization mode.For example, we can open to the broader public and restructuring of our research and development ability and the innovation laboratory, to create a joint platform, even invited other areas of the company is involved in this process to attract customers.Innovation experimentAre allThere is no limit!

Develop new business ideas and technology of another method is to cooperate with startups.

startupFor the newtheThe release provides valuable means of ecosystems.However, the parent company should invest time and by sending the most skilled engineers to promote knowledge transfer, a startupEven in the companyinternal, invite entrepreneurial teams togetherWork for a period of time.

In the end, the use of attractive alternative business models and digital opportunity, companies need to resist the temptation of sacrifice its core products, namely the physical product, the lure of the production process/flow, close customer relationship and industry expertise.

letThe customerSatisfied with theIt should beweestablishThe mission's mainBecause of.As weprovideThe value ofInto the downstream of the value chain, enterprise and the customer is more and more close, so as to improve the profit margin.From the customerThe closerThe higher, the potential gains.

FredrikHacklin,School of business,The entrepreneurshipprofessorandEnterprise innovation laboratory managing director